Privacy Policy

The short version

We collect what you send us through the contact form, plus anonymous analytics about how people use this site. We use it to reply to you and to improve the site. We don't sell it, we don't share it with anyone who isn't required to deliver the service, and we don't send marketing you didn't ask for.

What we collect

Information you give us

When you submit the contact form we receive your name, business name, email address, phone number, website address if you provide one, and whatever you write in the message field. We also record which page the form was submitted from and any campaign parameters in the URL, so we know how you found us.

Information collected automatically

This site uses analytics to understand how pages are used; which pages are visited, how long people stay, which links get clicked, and roughly where visitors are located. This is aggregated and does not identify you personally.

We also use Microsoft Clarity, which records how pages are used so we can watch the playback and see where a layout confuses people. It captures clicks, scrolling, mouse movement and the pages visited, and builds heatmaps from them. It does not capture what you type into the contact form, and we do not use it to identify anyone.

This site does not run advertising trackers, social media pixels, or third-party marketing scripts.

How we use it

• To reply to your enquiry and prepare the assessment you asked for
• To follow up about a project you have started a conversation about
• To understand which pages are useful and which are not
• To detect and block spam submissions

What we don't do

• We don't sell your information, ever
• We don't share it with data brokers or advertising networks
• We don't add you to a marketing list because you filled in a form
• We don't use your enquiry as a case study or testimonial without asking you first, in writing

Who else sees it

Form submissions are handled by our hosting and email infrastructure and, where applicable, our customer relationship management system. These providers process the data on our behalf and are not permitted to use it for their own purposes.

Analytics data is processed by Google Analytics in aggregate form. Session recordings and heatmaps are processed by Microsoft Clarity. Both act as processors on our behalf and under their own terms.

How long we keep it

Enquiries are kept for as long as there is an active or potential working relationship, and for a reasonable period afterwards for business records. If you ask us to delete your information, we will.

Your choices

You can ask us to:

• Tell you what information we hold about you
• Correct anything that is wrong
• Delete your information
• Stop contacting you

Use the contact form and say which of these you want. We will action it without asking why.

Cookies

This site does not use advertising cookies and does not sell or share your data for advertising. Our analytics and session recording set first-party cookies to tell one visit from another; Microsoft may also set its own cookie when Clarity loads.

If you would rather not be recorded, most browsers can block these through their tracking protection settings, and any browser extension that blocks analytics will stop them here too. Nothing on this site breaks if you do.

Children

This site is intended for businesses. We do not knowingly collect information from anyone under 18.

Changes

If this policy changes we will update the date at the top. Material changes will be described here rather than quietly edited.

Contact

Questions about this policy: use the contact form and we will respond within one business day.